Successful Business Consultant Provides Daily Lessons on Living Life

Bernard Otis

For the past 65 years, Bernard Otis has made quite a name for himself in the business world. As an expert in marketing, sales and customer service, he is known for providing consulting and training services to esteemed gurus and young professionals alike. Throughout his lengthy and celebrated career, one motivation has shined above the rest: his desire to share his knowledge and experience with those who follow him in life.

Among his many methods of helping people is writing and speaking on his numerous areas of expertise. His first book, “Revenue Generation Through the Sale of Kumquats and Other Things,” makes the convincing argument that selling can and should be fun. It explores his own career, as well as the possibilities within the industry, in an attempt to guide and inspire future generations.

Old Age Cover_CROPPEDRecently, Bernard has shifted his focus from business ventures to everyday life. His recent book, “How To Prepare for Old Age: Without Taking the Fun Out of Life,” examines the process of growing old and how it doesn’t necessarily have to involve adjusting to a boring, intellectually stagnant life.

The back of the jacket best describes both the book’s nature and its aim:

In this touching, often humorous and very personal account, Bernie shares his 86 years of life, love, loss and laughter as an inspirational guide to what it means to age without growing old. His advice on love after 60, how to talk with family members about illness, what you should be prepared for when confronting tragedy and loss, what it means to be a caregiver to a loved one and many other of life’s challenges are a must for family members young and old. Bernie’s book is a treasure trove of personal and professional life experiences that will help you prepare for old age and take control of the nature of aging. Be prepared to laugh out loud and quietly shed a tear as Bernie takes you through the voyage of life.

Published in May 2015, “How To Prepare for Old Age: Without Taking the Fun Out of Life” is available through Amazon and Barnes & Noble.

Although he has only released two books thus far, Bernard continues to provide advice and guidance to receptive individuals through regular blog posts on his website, Senior Moments with Bernard Otis. Bernard often begins his blog posts with an anecdote or light-hearted story that directly relates to the topic he is about to discuss, which keeps the posts engaging and thought-provoking, in addition to being helpful.

Ian Prattis Releases “Redemption”

“The Lost Manuscript”

Second Blockbuster Book of 2014

“Redemption” is a story of Awakening and has its own story of emergence. It was a “lost” manuscript, first written in 1975, forgotten until spring 2011. The narrative was vivified and refined with hindsight forty years later. It reads like an extended prose poem reflecting the primal forces of nature and of human nature. Check out the book video:

REDEMPTION by IAN PRATTIS

Callum Mor, the epic main character, takes the reader on a deep Hero’s Journey. It opens with his childhood in the Hebrides, islands off the NW coast of Scotland. He draws wonderful mentors to him; his schoolteacher, who lights the spark of a bard in him, animal friends such as an otter, a brutal fisherman who shields his darkness from the boy as he matures. Callum Mor thrives despite the poverty of his home in an island nurturing with gentle humor and adventure. This novel moves from the rhapsody of Callum Mor’s idyllic childhood through tragedies to the derelict zone of his alcoholic drowning out of pain and suffering…

Read more of my blog entry online at: ianprattis.wordpress.com

Testimonials for Redemption:

Redemption by Ian Prattis“What marks a great work of art is that it touches the heart and soul. Redemption touched mine very deeply. It is so vividly descriptive of both scenery and people, drawing you into the life of Callum Mor, making you cry for him, cheer for him, and wishing you could continue on his journey with him. It is a book to be read over and over again, from which to take away life lessons and inspiration for our own personal journey. This is a book to share with those who touch your life.”

Lucille Hildesheim, International Harp Artiste

“I loved this book, captivating on so many levels, as the story reinforced my resolve. I have three criteria for a good book… I don’t want it to end, I love the end, and I do not wish to speak to anyone for several hours after I finish it. So, this met my criteria on all these levels!”

Mary Helen Dean, Management Professional, Ottawa, Canada

“‘Redemption’ is a riveting novel chronicling one man’s journey through the stages of innocence, darkness, destruction and transformation. The narrative may be applied both individually and universally. Individuals are suffering all over the world from the chaos that life brings, be it violence, abuse of power, cheating, torture or the destruction that comes with war. What is so exquisite about this novel is the tenderness and honesty with which the author deals with the human condition. Callum Mor draws us in as he demonstrates an intuitive understanding and respect for nature. We are intrigued by his innocence and purity which contrast so strongly with the tragic failings that surround him. When Callum Mor’s journey moves him even closer to the abyss, the author refuses to ‘sanitize’ his experiences. Rather, they are put out there as graphically and tragically as they occur. The story pulls you in and before you know it, the reader is seduced and becomes Callum Mor. As he is redeemed, so are we. ‘Redemption’ is so beautifully written, exploring the human condition in its entirety, even the darkest elements. The author does this with grace, elegance, compassion and without judgment.”

Anita Rizvi, Consultant, Ottawa, Canada

“A magical journey of the struggle towards hope, inspiration and love.”

Tina Fedeski, Executive Director of Orkidstra Canada and founder of The Leading Note Foundation.

“Thank you for the gift of your book, Redemption. It is a lovely read. Elegantly sad. We all have a piece of Callum Mor in us. I certainly identified with many aspects of his journey. So thank you for the enjoyable hours reading about this fine human being.”

Jo Anne Denis, retired federal public servant from the Government of Canada.

Press Release for Redemption:

Triumph of the Human Spirit

Inner strength and resilience conquer mental illness and alcoholism

OTTAWA, ONTARIO – According to the Anxiety and Depression Association, nearly 15 million adults suffer from some form of depression. Professor, author, and distinguished scholar, Ian Prattis believes that the power of inner strength can help these wounded souls overcome their worldly crutches.

“The greatest gift one can be given is that of finding one’s true nature,” Prattis said. “The human spirit is resilient and can triumph over tragedy and psychological dependence.”

Prattis’ new novel, “Redemption” is an allegory for depression and life difficulties that he himself once experienced. The novel, which is set off the northwest coast of Scotland, illuminates startling cycles of maturing and downfall experienced by the book’s main character – Callum Mor – a gifted child, master mariner, derelict drunk, who finally gains wisdom from a hard life’s journey. Callum Mor’s character is epic and takes the reader on a deep Hero’s Journey. His failings and misery are ultimately conquered when he saves the life of a young girl and comprehends the fragility and beauty of human existence.

Redemption is a companion to “Trailing Sky Six Feathers: One Man’s Journey with His Muse,” which was also published in 2014.

Please visit IanPrattis.com for more information on either book.

“Redemption”

By Ian Prattis
Price: $15.99
ISBN: 978-1-4990-1234-7
Available at: Amazon, Xlibris and Barnes & Noble online bookstores

About the Author
Ian Prattis is a poet, Professor Emeritus, founder of Friends for Peace and a spiritual warrior for planetary care and social justice. Ian now lives with his wife Carolyn in the west end of Ottawa where the Pine Gate Meditation Hall is located in the lower level of their home. Since retiring from Carleton University in 2007, he has authored four books on dharma, two on the environment, a legend/autobiographical combo and this novel. He enjoys the freedom to create at his own pace and has yet to discern the ordinary meaning of retirement.

FOR IMMEDIATE RELEASE**

EDITORS: For review copies or interview requests, contact:
Ryan Simpson | 317-275-2057 | rsimpson@bohlsengroup.com
(When requesting a review copy, please provide street address.)

Purchase Options for Redemption:

You can buy my new book, Redemption in any of the following ways:

An Autographed Softcover Version is available by visiting my website’s Redemption Page. On that page, scroll down and click on the ORDER BOOK tab.

Located on the ORDER BOOK tab are also options for ordering Hardcover, Softcover and E-Book versions of Redemption from Amazon, Barnes & Noble and the publsiher, Xlibris! To make things simpler here are the links:

Xlibris
XLIBRIS: Hardcover, Softcover and E-Book

Amazon
AMAZON: Hardcover
AMAZON: Paperback
AMAZON: KINDLE E-Book

Barnes & Noble
BARNES & NOBLE: Hardcover
BARNES & NOBLE: Paperback
BARNES & NOBLE: NOOK E-Book

On the website you can also find more information about the book
and the author, Ian Prattis.


Press Releases, Awards and Recognition:

Ian Prattis Failsafe

The Silver Medal was awarded to Failsafe: Saving the Earth from Ourselves in the Nature Conservation category of the Evergreen Medals in the 2014 Living Now Awards.

See the Press Release on IndependentPublisher.com

The book is now out of print but I have several boxes of paperback copies of the book. If you wish to obtain one, please use the secure ordering links on the books website at: FailsafeBook.ca

You can also purchase an ebook version from Amazon.


Pine Gate Mindfulness Community

Ian Prattis Pine Gate Mindfulness CommunityPine Gate is a Zen Buddhist community practicing Engaged Buddhism inspired by Thich Nhat Hanh, the Dalai Lama and Sulak Sivaraksa. It has created an engaged expression for peace, social justice and planetary care in the community.

Learn More youtube


Ian Prattis Friends for Peace

Friends for Peace

Friends for Peace Canada is a coalition of groups working for peace, planetary care and social justice by promoting these ideas within our communities and around the globe.

Learn More


Ian Prattis is an Author, Poet, Professor Emeritus, Founder of Friends for Peace and Spiritual Warrior for Planetary Care, Peace and Social Justice.

Zen teacher since 1997, he offers retreats and public talks all over the world. Ian encourages people to find their true nature, so that humanity and the planet may be renewed.

Lilian White’s Book “In Love’s Time” Garners Critical Acclaim

Lilian WhiteLilian White has 10 years of authorship experience. She has expertise in creative writing, marketing and writing reviews on other works. Her writing resulted in the documentary “Leathers from Hell.” Her published novels “Emmanuel” and “In Love’s Time” have digital versions that are being offered to publishers in India. She is continuing to write contemporary and historical romance, and also published a sci-fi/fantasy book last year. She intends to further her global presence. Ms. White separates herself from other novelists through her ability to write captivating stories in any genre.

“When I write, I always think of my readers and try to take them on the adventure of their life,” Ms. White explains. “Passion just oozes through me for my craft because I want to bring to readers a unique and entertaining experience, a great escape from their normal routines. I wish to thank them for their support, and I hope they continue reading my novels. I also wish to thank everyone associated with my career. People such as David Mayne, Robert Fletcher of SBPRA and his staff, the literary agent that told him about me, and my family, and Gary. Each in their own way, these people have supported me through the highs and the lows of my career. At times, they gave me the courage to continue writing when I thought I’d never succeed. They are very special to me!”

Lilian White BookMs. White was raised in Queensland, and has also lived in Penang and New Zealand. In the 1990s, she worked through a recruiting agency for the health department, the education department, the cancer research department, and the statistician’s office in Brisbane. She also worked in other areas; she was a nurse and an English tutor.

She has been successful because of hard work, application, discipline, pushing herself the extra mile, her literary agent, strategic work, and being good at marketing; she was once invited by a group of writers in London to help promote her work. She became involved in her profession because she had been writing a novel while living in Penang. When she moved back to Australia, she attended a playwriting class with Chris Van Roy, who offered to look at her work. She gave it to him, he liked it and said she should finish and publish it. Ms. White believes in treating other people the way that she would like to be treated herself. She feels that family is a critical component to a person’s well-being, and she feels strongly about lending support to orphans.

Ms. White’s passion for writing took her to college and to university seeking more knowledge. She earned a Graduate Certificate in Arts (Creative Writing) from QUT, having also earned a Certificate of Achievement from IML, JCU, and a Diploma from The Writing School at Mona Vale. She was also educated at Our Lady of Good Counsel College.

She has won numerous awards and honors, among them: a Letter from Lady-in-Waiting to H.R.H. from The Princess of Wales at Buckingham Palace (1986); a Certificate of Achievement from the Institute of Modern Languages at James Cook University in Townsville, Queensland; Merit Award Certificates; and two honorable mentions in the News Digest International.

In recognition of all her achievements, she was recently inducted into Worldwide Branding. She also maintains affiliations with the Book Publishers’ Association of America and LinkedIn Writers’ Groups. She supports Feed the Homeless.

Ms. White’s novels can be viewed at http://www.1stmist.com, http://www.amazon.com, Kindle, Barnes & Noble, and bookstores throughout the United States, and http://sbpra.com/lilianwhite. Robert Fletcher, CEO of Strategic Book Publishing Co., now wants to introduce Lilian’s novels into bookstores throughout Australia. He hopes book buyers will contact Andrew Bayer at Andrew@PublishOnDemandGlobal.com.

Author Renee Marie Smith Provides New Understanding for Real Estate Professionals to Achieve Harmonious and Balanced Work Lives with Book Series

"My Short Sale Guru's Guide to Healing and Financial Recovery for Discouraged Homeowners" by Renee Marie Smith, Esq.Attorney Renee Smith has spent nearly two decades demonstrating her sophisticated skill set and talents within the real estate industry. She recently exhibited her particular savoir faire in real estate as the author of the “My Short Sale Guru’s Guide” book series, which is listed on Amazon.com, as host of Fox29 TV’s 2012 Short Sale Guru Show, and by instructing others at a host of continuing education courses which have been approved in Florida and Nevada since March of 2013, to train short sale agents.

In 2007, Ms. Smith opened her own real estate firm, and in 2009, she founded the statewide title company, Smith & Associates, to be an advocate for dislocated homeowners. She has counseled thousands of short sale participants. She has been a guest speaker at conventions around the country, as well as radio including KLAV 1230am radio’s four-part short sale seminar in Las Vegas. She is nationally published by numerous magazines and blogs including NAWRB’s “N”, Palm Beach Woman, and Women’s Council of Realtors PB quarterly. Ms. Smith was awarded the 2012 NAWRB Business Development Award and was invited to be on NAWRB’s Board of Directors for 2013.

"My Short Sale Guru's Guide for Real Estate Professionals To Empower and Invigorate Sales" by Renee Marie Smith, Esq.As president of the company, Ms. Smith works collaboratively with title companies, banks, and law firms to negotiate deeds and contracts for clients. With a breadth of knowledge and personal experience in short sales, she also authored two books through Guru Publishing Incorporated. Her books are entitled “My Short Sale Guru Guide to Healing and Financial Recovery for Discouraged Homeowners” and “Short Sale Guru Guide for Real Estate Professionals.” Drawing on her own mistakes and personal mishaps with real estate purchases, Ms. Smith also serves as a motivational speaker for prospective home owners and real estate agents. She aims to enable them to become comfortable in their decisions and, to gain insight as to which questions to ask. An expert in real estate law, she also assists clients in making good financial choices during the home buying process. In the coming years, Ms. Smith plans to expand her title business, release a new book, develop her public speaking format, and gain new business opportunities and relationships.

Ms. Smith is a member of Women’s Council of Realtors for Palm Beach County, a member of the Florida Bar Association, and a board chair for the National Association of Women Real Estate Brokers (NAWRB). In her free time, she enjoys writing and traveling.

Ms. Smith is shaping the short sale landscape and we expect to see her influence on the national estate industry to continue to increase.

For more information about Smith & Associates, Incorporated, visit http://www.smithtitleservices.com. Ms. Smith can also be reached via Twitter @mygurupublishes or @smithtitle.

Please click here if you are interested in learning more about Renee Marie Smith, Esq.

Worldwide Branding Member and Life Coach Suzy Davies Set to Release “Johari’s Window” on September 16th, 2014

Suzy DaviesSuzy Davies has spent more than a decade serving as a director, freelance writer and life coach for Between the Lines Life Coaching. There, she is in charge of managing all aspects of the renowned training and mentorship services provider, as well as writing novels and poetry that uplifts people. Ms. Davies also has 10 years of teaching experience, including a lead teacher role. She has five years of estate agency experience, including a senior negotiator role.

Ms. Davies received encouragement from her parents to pursue a career as an author, and upon achieving success as a writer, to move forward in life coaching and mentorship. She also credits her peers, mentors and professional writing colleagues for helping her along the way throughout her professional journey. She has always had a lifelong ambition to write, and recently completed her first novel, “Johari’s Window,” which is a romantic fiction novel that is being published this year by SilverWood Books. Ms. Davies has also published two poems with Forward Poetry. The highlight of her career was being recognized as a writer and author through her debut novel, which is due for release in mid-September.

"Jonari's Window" by Suzy Davies“Johari’s Window” tells the story of Suzy, a young woman from middle-class England whose search for romance prompts a soul-searching quest for self-discovery and self-actualization as a writer. Suzy’s eventual epiphany takes place during an encounter at a window, in life-changing experience that reveals the subtleties and layers of meaning in language and memory. Through this experience, she realizes the capacity for many kinds of love, which satisfy her passions.

For more information about Between the Lines Life Coaching, visit http://www.betweenthelineslifecoaching.co.uk.

Beckie S. Butcher to Begin Book Tour on August 4th, 2014

Beckie S. ButcherWorldwide Branding member and renowned author of 2005’s “Feeding The Flock,” and “My Battle with Chronic Fatigue Syndrome” (2012) Beckie S. Butcher will be commencing on a tour to give the nation additional insight as to her experiences as an author, and into her background.

Ms. Butcher, a former lab technician, is passionate about cooking, and her love of the culinary arts led her to publish her cookbook in 2005. Ms. Butcher also shares her intense and emotional journey of how the autoimmune disease Chronic Fatigue Syndrome impacted her life from her first symptoms to the progress of her treatment and physical, spiritual and emotional recovery.

"My Battle with Chronic Fatigue Syndrome (2012)" by Beckie S. Butcher

“My Battle with Chronic Fatigue Syndrome” (2012) by Beckie S. Butcher

By sharing with others, she hopes to inspire others to seek help so they may lead better lives as well. She wants them to know there is hope.

Ms. Butcher can be spotted at the following showgrounds throughout her tour:

August 4 – Guest blogging at I’m Shelf-ish
August 5 - Interviewed at Blogher
August 7 – Interviewed at Examiner
August 8 – Guest blogging at She Writes
August 11 – Guest blogging at Plug Your Book
August 12 – Interviewed at Review From Here
August 14 – Guest blogging at Angie’s Diary
August 15 – Interviewed at Broowaha
August 19 – Interviewed at As the Pages Turn
August 20 – Guest blogging at Between the Covers
August 21 – Interviewed at Literal Exposure
August 25 – Interviewed at The Writer’s Life
August 26 – Guest blogging at The Book Rack
August 27 – Interviewed at Book Marketing Buzz
August 28 – Guest blogging at As the Page Turns
August 29 – Interviewed at Beyond the Books

If you would like to learn more about Beckie S. Butcher and how she overcame her battle with Chronic Fatigue Syndrome, purchase her book now.

New Xulon Offers a Rich Taste of the Emerald Isle

J. Craig Bell’s new book, A Year in Eire – Inspirations from the Emerald Isle serves to fulfill a unique mission of using the rich history of Ireland to build richer, spiritual lives. It is a daily devotional to assist anyone through the vicissitudes of life. Jim Bell introduces readers to notable Irish poets and writers whom he has used for inspiration; he includes their wisdom and wit, and adds his commentary to create an unforgettable book.

Jim Bell "A Year in Eire"
“Many people have a desire to see Ireland because of its fabled past, and this book acts as an incentive to the reader to make his or her own news by a trip to the Emerald Isle,” states the author. “As well, encouragement and inspiration are always a propos at any time in life.”

Though Canadian by birth, and Scottish by heritage, Jim Bell has “adopted” Ireland as his second home and has spent extended time there over the last forty-five years. His skills as a teacher, writer, and communicator have allowed him to present the vignettes in the book. His family, by marriage, has Irish roots.

"A Year in Eire" - J. Craig BellXulon Press, a part of Salem Communications Corporation, is the world’s largest Christian publisher, with more than 12,000 titles published to date. Salem Communications is the country’s leading Christian communications company with interests in radio, Internet and magazine publishing. Retailers may order A Year in Eire through Ingram Book Company and/or Spring Arbor Book Distributors. The book is available online through xulonpress.com/bookstore, amazon.com and barnesandnoble.com.


A Year in Eire was born out of Jim’s desire to leave a legacy. Hence this set of readings came to fruition after many visits to Ireland. In a series of vignettes, some serious and others whimsical, he takes the reader through Ireland and offers inspiration. There are enough and more for one per day each month. The entries were generated from weeks soaking up the culture of Ireland over a period of 45 years. They cover all areas in Eire and in Northern Ireland, from wild Donegal to the ethereal southern coast, from the tiniest villages to throbbing Dublin and Belfast. The content can be enjoyed by anyone of any background, despite the fact that Christian faith is the foundation. It can also serve as a sort of travel guide.

Jim finds inspiration in many areas of his life: the education and tutoring of youth, literature, family, God and of course Ireland. He was born of Scottish descent, is a true Canadian (Brantford, Ontario), but when he married into his Northern Irish family, his focus changed. He has visited Ireland some 25 times with some stays as long as 2 months, and during those periods, his love for Irish authors grew. Jim has taught French and Japanese in England and Vancouver, and currently teaches English in Vancouver where he lives with his wife, Esther now that his two daughters have married, both to men of Irish descent!

SCORE! Super Closers Openers Revisiters and Energizers—Enhanced Results for Face to Face Training

Author and Worldwide Branding Member Adrianne Roggenbuck of Delta Educational Training & Consulting, designs lessons that SCORE!

Author and Worldwide Branding Member Adrianne Roggenbuck, M.Ed. of
Delta Educational Training & Consulting designs lessons that SCORE!

Don’t leave money sitting on the table!

So many trainers open with housekeeping details or close with an off-hand remark about running late. Yet the opening and closing of your workshops are critical training real estate! Time is money and wasting opportunities like this is like leaving money on the table.

"SCORE! Super Closers Openers Revisiters and Energizers" - Co-Authored by Adiranne Roggenbuck, M.Ed.

“SCORE! Super Closers Openers Revisiters and Energizers” – Co-Authored by Adiranne Roggenbuck, M.Ed.

This latest edition of the SCORE! series brings you more than 50 new, never before published exercises for opening your trainings with impact, closing with action planning, revisiting content in ways that increase retention to at least 80 percent, and energizing your learners to ensure they stay fresh and attentive.

Maximize impact in your sessions without starting from scratch! You can immediately use these activities.

You’ll want this book in your library for quick reference, so click the link to order.

SCORE 3 is priced at $29.95 –order your copy now!

Award-Winning Food Writer Barbara Kafka Helps Those with Food Allergies with her Latest Book

Barbara Kafka has written for The New York Times and has made appearances on "Good Morning America," Food Network, "The Martha Stewart Show," and The Food Channel.

Barbara Kafka is a well-known and respected author and award winning food writer, specializing in wine, restaurants, top quality food service, and gluten and lactose intolerance. She has written a number of esteemed cookbooks, including Vegetable Love , Roasting: A Simple Art, Party Food, Soup: A Way of Life, and The New York Times bestseller Microwave Gourmet. Her latest book, The Intolerant Gourmet, was nominated for the 2012 James Beard Award for Cookbook: Healthy Focus. The book’s subtitle clarifies the basic concept of the tome, allowing readers with food intolerances to explore the many ways that they can enjoy dining without compromising.

Ms. Kafka is a recipient of the prestigious James Beard Foundation Lifetime Achievement Award, as granted by the International Association of Culinary Professionals in 2006, as well as the Best Single Subject Cookbook Award, the Julia Child Book Award, and the City of Philadelphia’s Gold Toque Award. She has also received The Tastemaker Award for her exceptional achievements in food writing.

'The Intolerant Gourmet: Glorious Food Without Gluten & Lactose' - Barbara Kafka

Upon reflecting on an illustrious career, Ms. Kafka attributes her success to her great intelligence, good palette, experience and hard work. She was inspired to become a food writer by the knowledge and experience she had acquired after working for Vogue magazine; her experience led her to become a food and wine consultant, and she eventually began having her own books published. Ms. Kafka has written for The New York Times and has made appearances on “Good Morning America,” Food Network, “The Martha Stewart Show,” and The Food Channel. Her most recent book is “Vegetable Love.” Her book, “Soup: A Way of Life,” was on the Los Angeles Times’ best-seller list.

Worldwide Who’s Who Member Patrick Visser Delivers the Basics on Online Marketing

Worldwide Branding Member Patrick Visser

By Worldwide Branding Member Patrick Visser

When I tell most people that I work in online marketing, they think I am responsible for those annoying banner ads interrupting their browsing experience. Well, yes, that too.

But online marketing is so much more today and has permeated every fiber of our online existence. If you’re using Facebook, upload your photos or leave comments on articles, well you are in the business of online marketing too. You are marketing your personal brand. Every byte you post is a part of your story.

And it’s no different with a business. Online marketing these days is not just placing ads, it’s a combination of a wide range of activities that allow you to promote your business, care for customers, tell your story and sell your products or services. And you can’t afford not to do it; I’m quite sure your competition already is.

What makes online marketing so exciting is that you can reach your customers in more ways than ever before and they can reach you! Most of all, it’s measureable. You know exactly who does what, when and how often. This in turn will help you refine your efforts until your results far exceed those of traditional marketing and will also tell you a thing or two about your demographics.

I’ve spent the last year in consulting a division of Pfizer Australia in their transition to take their marketing online. The biggest challenge we faced was to define their story and figure out where marketing would be most effective. Websites, blogs, social media, search advertising, viral videos? As a start we decided upon a mix of sponsored articles on consumer websites, a cause marketing campaign on Facebook highlighting their engagement with charities for children, and an online competition to build up a customer database.

While there’s a lot you can plan on paper and in boardrooms, there comes a point where you have to embark on a trial and error journey. However, the benefits of marketing online is you can limit your spend, start small, experiment and refine. Crucial to the success of your online marketing, though, is that you understand it and partner with people who are passionate about it. Work out which channels are right for you and your business. For example, a Facebook fan page at this point may not be the right choice for over-the-counter drugs, however a forum where parents can share their concerns and experiences is. I strongly advise my clients to find dedicated experts for each area, including social media, search optimization, display advertising, media buying, etc.

The field of online marketing is wide and seems overwhelming at first, but the key is to choose a medium with which you’re comfortable to get you started and build from there — whether you’re an international corporation or a self-employed contractor.

About Worldwide Branding Member Patrick Visser

Australian-based member Patrick Visser has a total of 12 years of experience in the field of Web, mobile and motion design. For the past five years he has directed strategies for Indigostars Creative, a design agency where he currently serves as art director. He has steadily amassed an impressive stable of clients including Pfizer, NineMSN, Fairfax Digital, MercerBell and numerous small companies in the Sydney area.

Mr. Visser, who is a member of the Australian Graphic Design Association (AGDA) and Toastmasters International, received a diploma in multimedia studies from the SAE Institute in Sydney before embarking in his career just after the Internet boom. He has since established himself as a highly capable visual designer who can convey a range of concepts and messages to reach his clients’ targeted demographics. He has a conversational knowledge of English, German and Dutch, which has helped him to build up an international client base across the globe. One to watch in the future, Mr. Visser expects to expand his consulting work to further stretches, particularly as the capabilities of Web and mobile marketing grow.

To learn more about Patrick Visser, please visit his website, www.patrickvisser.net.