Pam Brossman, an Australian leading online marketer, CEO and editor in chief of international online magazine “Social Media Woman” and CEO of “SheExperts,” knows how important standing out in a crowded niche is to your success. “These days anyone can create a global business,” she explains, “but it is not who you know that is important anymore, it is who knows you.” Pam took time out of her busy schedule to provide us with some handy tips for achieving professional success.
By Worldwide Branding Member and Contributing Author Pam Brossman
With more than 16 million people working from home in the United States and 39% of them being female*, it is becoming harder for businesswomen to stand out, especially online. After creating a global brand in less than 12 months I learned some valuable strategies on how to distinguish yourself and get noticed in your market. For 2012, here are my top five strategies.
- Dress for success and always represent your brand online and offline, especially at events, on social media and in your videos. Color is really important for standing out — don’t do bland!
- Hang out with leaders in your niche market on social media, at their events, by registering for their webinars and as an affiliate to support their brand. The more you support them, the quicker they will get to know who you are.
- Start using video to market your business, and include it in your newsletters, e-mails and whenever you promote your brand. This one medium was the biggest standout tool I used to grow my brand in under 12 months. With YouTube surpassing 20 billion views in October 2011**, you must be using video in 2012.
- Make sure you have a presence on the top five social media platforms including Facebook, YouTube, Google+, LinkedIn and Twitter. That is where your market is hanging out and if you are not there, your competitors will be waiting in the wings
- Most importantly get social with other like-minded women entrepreneurs who like to laugh, learn and leverage their lists, expertise and joint venture opportunities at networking events.
Networking is the key to creating strong relationships to grow your business. Women like to network in fun, relaxed and luxurious locations with leading experts to allow them to take their business to the next level. After contributing to the newly released book PurseStrings by Amanda Stevens and Thomas Jordan, I realized how powerful women’s networking events could be for growing your business. Women are social creatures — they like to learn and support each other, which is why we have successfully dominated social media.
But we still need that face-to-face connection to laugh, learn, leverage, and create relationships and joint ventures that benefit each other’s growth. So make sure that you join a She Networking event this year, it will be the best thing you do. And if you can’t find one that resonates with you, then do what I did and create your own!
To find out more about how to stand out and get your business and brand noticed in 2012, please contact Pam Brossman by visiting the She Experts website.
*Data verified through American Community Survey.
**Data verified through comScore.
About Worldwide Branding Member Pam Brossman
Pam Brossman is a leading Australian specialist in digital marketing and online communications, with an international reach. She is highly regarded for her upbeat approach to empowering women to effectively promote their careers, and their products and services through the power of digital mediums. Professionals from all walks of life seek her advice and encouragement as they broaden their skill set.
Before her roles as CEO of “She Experts,” and CEO and editor-in-chief of “Social Media Woman” magazine, Pam excelled in corporate communications for 25 years. When she gave birth to her son Hunter, Pam sought to achieve total control of her lifestyle and schedule. She left the corporate world for a new endeavor where she would not have to compromise her talents and passions for online marketing, branding and communications.
With a deep love for helping other people, Pam has built up a client base that appreciates her fresh and innovative approach. Primarily, she teaches women how to market themselves and their businesses. Her technique involves channeling a millionaire attitude and making it a characteristic of her everyday life, no matter what the circumstance. “You don’t have to have a million dollars in the bank to have a millionaire attitude,” she said. “You just have to believe that you can do it and then get out there and have a go.” On February 28th, 2012, Pam will be releasing her new book, “Your Millionaire Attitude: You’ve Already Got it, Learn How to Activate It!” This insightful softcover expounds on what it takes to have the outlook of a millionaire, which can help readers to grow personally and professionally.
Similar to others who have excelled in 21st century marketing, Pam has attained success through the Web and online video far greater than any other medium. She has also gained exposure and recognition for her consulting and networking events. At their core, these get-togethers center on an integral concept: when you laugh, learn and leverage while interacting with like-minded individuals, great things can happen.
Pam’s online magazine “Social Media Woman” presents the latest tips and strategies to become a leading marketing professional, as provided by leading international experts. These highly skilled leaders explore the various facets of the online marketing industry while divulging insider tips and tactics.
Through her website SheExpert.com, Pam also provides powerful tools for individuals to develop their businesses, such as online video tutorials, page flip marketing (digital promotion material) plus coaching, training and workshops on creating a global business from your expertise. Pam is excited to be launching her brand new digital SheExpert Mentoring Magazine for women entrepreneurs. Additionally, she shares her knowledge and wisdom through public speaking engagements.
Through her website SheExperts.com, Pam also provides powerful tools for individuals to develop their businesses, such as online video tutorials, online magazine creation services and actual business-themed music. Additionally, she shares her knowledge and wisdom through public speaking engagements.
Pam’s favorite pastimes include hanging at the beach with her family, entertaining with friends, photography and traveling around the world.